Wello: Global Money, African Impact

Africa isn’t “catching up” to Web3—it’s innovating it. An estimated 43.5 million people on the continent owned crypto in 2024, and roughly 6.8% of Africans have used or held it. Nigeria sits at the tip of the spear: #2 globally on Chainalysis’s 2023 adoption index, $59B received on-chain in a single year, and surveys indicating nearly half of adults have tried crypto at least once. This is not a niche. It’s a practical response to everyday realities: moving money across borders, protecting earnings from inflation, getting paid for work online, and paying locally. 

Wello is entering Africa because the continent already made the case. We’re here to make what people are doing easier, faster, safer—and locally useful.

Why Africa Now?

Africa’s young, tech-savvy communities in hubs like Lagos, Nairobi, Johannesburg, Accra, and Cairo are turning Web3 into daily infrastructure, with stablecoins driving 40–43% of crypto volume. This surge responds to real needs:

• Remittances and cross-border payments: Dollar-pegged stablecoins cut transfer costs by up to 60%, delivering funds in minutes, not days.
  
  
• Savings and stability: In regions with currency volatility, digital dollars or euros provide a reliable store of value for families and small businesses.
  
  
• Freelance and SME income: Designers in Lagos, developers in Nairobi, or shop owners in Accra get paid instantly and convert funds on their terms, bypassing bank delays or unexpected fees.
  
  
• Everyday acceptance: From market stalls to online creators, adoption grows through familiar P2P habits and QR codes linked to local payment systems.

Africa’s youth have validated these use cases, with Nigeria leading in P2P activity and retail transactions shifting crypto from speculation to practical tools. The moment is ripe: users demand seamless, transparent financial services that connect global value to local realities. Wello meets this need with instant settlements and local cash-in/cash-out, delivering the control and clarity Africa’s next generation expects.

Our Mission: Global Money, Local Impact

Wello’s mission is to make borderless money simple, safe, and accessible for all—and Africa is where we can deliver massive impact quickly.

• Financial inclusion: Delivering predictable, transparent, 24/7 financial services to those who need them most.
  
  
• Stablecoins as infrastructure: Leveraging stable-value assets for settlements, savings, and daily spending, connected to trusted local networks.
  
  
• Youth empowerment and job creation: Turning Web3 engagement into real income and careers, starting with campuses and extending to communities and small businesses. With Wello’s ambassador program, we’re fostering financial inclusion and aim to create 1,000 jobs by the end of 2025, building a brighter, borderless future for all.

How Wello Delivers in Africa

Wello bridges global transfers to local impact with a practical, user-focused approach built on three promises:

• Internet-speed transfers with transparent pricing
• Local usability in 120+ countries
• Self-custody with compliance

Our roadmap prioritizes deep, country-by-country integrations over third-party ramps, ensuring reliability, compliance, and better economics. Here’s how we’re rolling it out:

• Spendable stablecoins: Enable cash-in via familiar methods, payments by @username or QR, and same-day cash-out to power everyday purchases.
  
  
• Youth opportunity loop: Web3 creates career paths as ambassadors, creators, community leads, or merchant operators. Wello equips students and early-career talent with tools to deliver results and receive instant payouts, opening direct pathways to jobs and income.
  
  
• Trusted partnerships: We collaborate with universities, NGOs, and ecosystem leaders to scale education and access—from explaining stablecoins to enabling QR payments at stalls or invoicing international clients.
  
  
• Country-by-country depth: Starting in Nigeria, Kenya, and Ghana, we’re building out rails, compliance, and merchant networks, with transparent “country cards” detailing steps, timelines, and fees as we expand.

The Ambition

Wello isn’t just another app—we’re building the standard for stablecoin payments and settlements in Africa. Imagine money that works on Sundays, with visible fees, familiar rails, and opportunities born from real contributions.

In a world that once demanded permission, the future rewards results. Make Your Own Legacy is our call to action: Use Wello to send, earn, and spend at internet speed, and channel that energy into your next breakthrough.

Global money, local impact—starting now across Africa.